{"id":43,"date":"2026-01-30T19:36:33","date_gmt":"2026-01-30T19:36:33","guid":{"rendered":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/?p=43"},"modified":"2026-02-03T22:17:15","modified_gmt":"2026-02-03T22:17:15","slug":"crafting-an-engaging-course-overview-for-managerial-accounting-and-finance","status":"publish","type":"post","link":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/2026\/01\/30\/crafting-an-engaging-course-overview-for-managerial-accounting-and-finance\/","title":{"rendered":"Crafting an Engaging Course Overview for Managerial Accounting and Finance"},"content":{"rendered":"
\n
\"Opening
BUS 306 Course Overview opening title slide<\/figcaption><\/figure>\n<\/div>\n\n\n

Overview<\/h3>\n\n\n\n

For this project, I produced a two\u2011minute Course Overview video for BUS 306, a seven\u2011week online course in CUNY SPS’s Online Business program. My role was to guide the course developer, Professor Joseph Foy, through the scripting and production process. My approach was to help Prof. Foy shape the video into a concise and motivating \u201cfilm trailer\u201d for the course. A small challenge emerged when reading the first draft of the script. Prof. Foy used a Gen AI tool which created an unusual script format. Although well\u2011intentioned, this small deviation from past productions reinforced a key lesson: a strong video rests on a clear, focused script. The Gen AI version included several extra instructions and production notes, which needed to be removed in order to focus on delivering a clear, focused script.<\/p>\n\n\n\n

Skills Gained<\/h3>\n\n\n\n

I worked with Prof. Foy to refine the script so it aligned with the video\u2019s core purpose, and, as always, kept all design choices within Mayer\u2019s 12 Multimedia Learning Principles. I cleaned and enhanced audio using Adobe tools, built visual sequences in a consistent template, and integrated context\u2011appropriate still images and stock footage. I revisited the first script that included the AI\u2011generated visual suggestions. This prompted an \u201ca\u2011ha\u201d moment: AI tools can give you ideas quickly, but you still need human judgment to make everything fit together. Throughout the project, I collaborated closely with Prof. Foy, incorporating feedback, and translating ideas into a polished, student\u2011ready resource.<\/p>\n\n\n\n

Impact<\/h3>\n\n\n\n

This Course Overview addresses a persistent need in online learning: orienting students quickly and sparking early engagement. By framing the course around the experiential \u201cPizza Place Project,\u201d the video helps students grasp not only what they will do, but why it matters. At time of writing, the video has yet to be seen by students in BUS 306, but Prof. Foy and other colleagues have praised the final product, noting its clarity, energy, and alignment with program goals. Once released, the video is expected to strengthen students\u2019 first\u2011week experience and support OFDIT\u2019s broader mission of elevating instructional quality across SPS.<\/p>\n","protected":false},"excerpt":{"rendered":"

Overview For this project, I produced a two\u2011minute Course Overview video for BUS 306, a seven\u2011week online course in CUNY SPS’s Online Business program. My role was to guide the course developer, Professor Joseph Foy, through the scripting and production process. My approach was to help Prof. Foy shape the video into a concise and […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-business","category-example-of-work","post-preview"],"_links":{"self":[{"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":3,"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"predecessor-version":[{"id":71,"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/posts\/43\/revisions\/71"}],"wp:attachment":[{"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openlab.sps.cuny.edu\/matt-lewis\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}