The ADAPT Inclusive Communications framework should be used when designing, updating, or maintaining a website to ensure content is accessible and usable for all visitors. Using ADAPT proactively helps prevent barriers, supports users with disabilities, and improves the overall user experience for everyone.

ADAPT Inclusive Communications contains 15 principles.

A – Accessible Digital Communication 

  • Use Plain Language: Clear and concise communication. 
  • Ensure Accessibility at All Stages: Accessibility built in from planning to publication. 
  • Accessible Communications and Attachments: Emails and documents formatted for all users. 

D – Design & Structure for Accessibility 

  • Use Structured Headings: Logical organization for navigation. 
  • Ensure Color Contrast: High readability for all users. 
  • Create Accessible Tables: Simple structures and defined headers. 

A – Alternatives for Text & Media 

  • Provide Text Alternatives: Alt text for images and media. 
  • Include Multimedia Alternatives: Captions and transcripts for audio/video. 
  • Provide Multiple Formats: Options like PDF, Word, and more. 

P – Presence (Inclusive Online Presence) 

  • Use Meaningful Hyperlinks: Descriptive, clear links. 
  • Make Emails Accessible: Structured emails for clarity. 
  • Make Social Media Accessible: Posts that engage all users. 

T – Technology for Virtual Engagement 

  • Make Live Virtual Meetings Accessible: Captions, interfaces, and support. 
  • Accessibility in Attachments: Screen-reader friendly files. 
  • Make Documents Accessible: Best practices with headings and alt text.